Reviewing LinksThatRank In 2026 • Divas With A Purpose

Marketing professional reviewing SEO analytics, backlink reports, and website performance dashboards for a link building campaign.

Understanding The History Of LinksThatRank

LinkThatRank is a premium link building service that was founded by well known SEO expert Matthew Woodward. After years of working in SEO and affiliate marketing, Woodward decided to launch the company to solve one of the biggest challenges that businesses continued to face – acquiring high-quality backlinks without relying on spammy tactics.

Link building has always been one of the most important factors in Google’s ranking algorithm, but it’s also one of the most difficult parts of SEO to get right. Many businesses lack the time to do the research themselves, or they end up using low quality providers that seem to rely on practices that do not provide the best results. LinksThatRank was created to provide an alternative that heavily focuses on transparency, quality, and sustainable SEO.

They don’t just sell backlinks though. The company carefully built a vetted publisher network that is made up of genuine websites that have relevant content, real traffic, and strong standards. Each publisher is manually reviewed before they can become a part of the network, looking at factors such as backlink profiles, content quality, and overall website health.

Over the time that they have been on the market, LinksThatRank has forged their reputation as one of the best known premium link building providers within the SEO industry. The client base includes affiliate marketers, SaaS companies, eCommerce businesses, and more. The goal is to allow these people to outsource the most time-consuming aspect of SEO overall.

Content marketer planning editorial content and outreach strategy to earn high-quality backlinks through guest posting.

What Can They Offer?

LinksThatRank specializes in fully managed white-hat link building. Rather than trying to be a fully managed SEO company, they have chosen to focus on this aspect of SEO. The flagship service is guest post outreach, in which the team secures editorial backlinks on relevant third-party websites through their publisher relationship. This differs from link marketplaces where customers are able to browse through the available sites. LinksThatRank handle the entire outreach process instead, making it a fully hands-off solution for businesses that do not have the time, or the knowledge to manage this themselves.

One of the biggest selling points here is that they have a strict vetting process, so they can offer you quality at all times. Before a website can be accepted into the network of publishers, they have to go through strict quality checks that help reduce the risk of links being placed on low-quality or spam-filled websites.

It’s also good to know that the service includes professionally written content for each of the placements. Instead of asking clients to provide the articles, LinksThatRank creates original content, with each piece being designed to fit naturally on the publisher’s website. However, the agreed backlink and anchor text is placed in this content to achieve results.

You will also find transparent reporting with LinksThatRank, allowing clients to review completed placements, and monitor the progress of any campaigns they may have. The focus is on getting links from genuine websites with real audience, the service supports sustainable SEO improvements, rather than chasing quick ranking gains through questionable tactics.

Essentially, LinksThatRank is a streamlined solution for businesses that want high-quality backlinks without building their own team in house.

Business owner reviewing SEO performance reports, backlink growth, and keyword ranking improvements on a laptop.

What Are The Pros Of LinksThatRank?

One thing that we love about them is the fact that they place a huge emphasis on quality rather than anything else. Each publisher being manually vetted is a huge plus, and ensures that all of the backlinks come from genuine, authoritative websites.

As well as this, link building is extremely time consuming. By managing outreach, content creation, negotiations, and placement for their clients, this company allows businesses to focus on other aspects of their marketing. This leaves the professionals to handle the backlink acquisition.

Also, each placement includes original content written for the publisher. This helps backlinks to appear naturally within relevant articles, instead of looking overly promotional or as though they have been forced in.

We love their transparency standards also. They openly discuss their vetting process and requirements, allowing clients to have greater confidence in the links that are being acquired.

There are too many providers that rely on automated software and private blog networks these days. LinksThatRank focuses on editorial backlinks earned through manual outreach. This aligns far better with Google’s recommendation for link building, and therefore helps ranking.

What Would We Say Could Do Better?

It’s true to say that because the company focuses on quality editorial placements, pricing is a lot higher than backlink marketplaces. As such, those who have limited budgets when it comes to SEO may find lower cost options more appealing. However, you get what you pay for, if you want quality, you need to pay for it.

They are limited in what they offer as they have chosen to specialize in link building rather than being a full SEO business. As such, this means that businesses that need technical SEO, keyword research, website optimization, or PPC management are going to need to work with more than one provider.

We also want to point out that backlinks work best when they are combined with strong technical SEO, and high quality content. As such, not every website is going to benefit equally, because those with poor site structure will not get the same benefits as those with solid SEO foundations to work from.

Digital marketing team collaborating on SEO strategy, link building campaigns, and website growth plans.

Overall, Would We Recommend LinksThatRank?

At the end of the day, would we recommend LinksThatRank to you? Yes, we would. They have made a strong name for themselves over the time that they have been on the market, and are known as one of the stronger premium link-building providers in the SEO industry.

Instead of trying to offer everything, they have decided to focus on what they know they are good at, choosing to provide a high-quality service in one area, rather than a mediocre service in a number of areas. Their commitment to quality is a huge stand out of this company, and we think that they are a fantastic option for anyone who wants to work on their link building.