Repurposing a Piece of Content for Months of Visibility

Repurposing a piece of content is one of the most powerful ways to stay fresh as a content creator and maximize the potential of pieces such as blog posts, videos, and podcasts. It also helps with organic traffic through evergreen content and improves overall audience appeal. So, from breaking down long-form content to subscriber emails, here are some suggestions.

Converting the Format of Content

If you have been blogging, podcasting, or video streaming for a while, then you probably have some hero content that can still work for you in another format. For example, not everyone likes to watch YouTube videos for their information or entertainment. So, skilled text transcription services can help you turn long-form videos into written formats. Using this content, you can create a series of blog posts, or vice versa, by converting long texts into short-form videos.

From Long-Form to Social Snippets

It is widely (and wrongly) believed that larger blog posts of thousands of words and long-form videos will rank better in SERPs. This is untrue, as Google doesn’t care about length, but rather accuracy, relevance, and quality. Because of this, you can repurpose longer content into smaller snippets to double the effect it can have. For example, you can take the best statements or data from a piece and post them on social media platforms in a series over several weeks. 

Repurposing a Piece of Content into Carousels

Research into modern marketing methods has found that up to 94% of marketers regularly repurpose content to maximize efficiency, increase traffic, and stay consistent across multiple platforms. A simple but powerful method is to engage using visual carousels on platforms such as LinkedIn. With this technique, you can take content such as monthly social media prompts and use tools like Canva to create slides that offer information in a bite-sized manner.

Automated Emails for Subscribers

Content creators are always looking for ways to increase traffic and income. One of the most popular methods today is to create a separate subscriber-only section of a blog or video channel (on Patreon for example) with extra content. However, even though email is popular, you can use detailed content such as guides and tutorials as content filler for a series of emails for loyal members, instead of sending them long-winded texts, audio files, or video content.

Updating and Refreshing Older Content

One of the best ways of improving the efficiency of content is updating and refreshing pieces you have created, which works extremely well for blog posts. When you keep evergreen content fresh year after year, you can consistently increase the traffic that comes from a single post, which also improves earning potential from ads, affiliate links, and sponsors. For example, data-heavy posts can be updated regularly and then reposted on social media channels.

Summary

Converting the format will help when repurposing a piece of content that can drive months or even years of engagement. You can also break down complex data for a visual carousel, and of course, it is common for creators to update and refresh content to keep it evergreen for years.

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