I am often asked the best ways to support fellow women in business. Many of my fellow female entrepreneurs will agree that the type of support we desire from our loved ones is not always financial support. Yes! You read that correctly. We realize that our friends and family may not be our target audience and having you purchase products or services you cannot or will not use is no value to any of us.
So how can you help? There are countless ways that will allow you to uplift, encourage and bring additional potential customers to the women in business in your life.
Here are few ways to get you started:
Share their business information with others. This could be done by passing along a business card, sharing a social media post from them or even sharing an image of the two of you on Woman Crush Wednesday or Small Business Saturday. Let others know why you admire her and business savviness. I promise you those small gestures mean the world to us and you never know the type of business opportunities it will send their way.
Introduce them to your circle of friends. Find fun ways to host get togethers and have everyone share what they do. These informal networking events are a great way to connect others and can lead to great friendships. And your entrepreneurial friend probably needs a night out with the girls!
Acknowledge their hard work and dedication. One of the resounding issues among fellow entrepreneurs is the lack of support from their loved ones. Take the time to ask questions and gain clarity on the work they do. Realize that they are making sacrifices and to them they are truly worth it because they are fulfilling their passion and purpose in life.
Don’t ask for discounts or free products. Just don’t. If they offer, that’s great but realize that the discounts and freebies that they are giving to you may be directly impacting their profitability and sales.
Search out women in business that you can support. Even if the product or service your loved one offers is one you don’t use or need, realize that there are many ways you can patronize a women-owned business. Ask those you know for recommendations and support as much as you can.
Ask how you can support them. Again, it is that simple sometimes. Asking and being willing to help out shows them that they have someone they love and trust that has their back.
To my fellow women in business, I leave you with this quote from the CEO and co-founder of Origami Owl on growth and stability as a business:
“We began as a company full of passion and had little strategy,
and evolved to a company full of strategy and had little passion,
but we’re starting to find a balance.”
This valuable advice from Chrissy Weems is a reminder that your business will evolve and shift over time. Finding balance may not come right away but with the right support team it can happen. Allow your friends and family to help you through the process by being open and transparent about the type of support you need so they will know how to show up.