Does Your Business Website Suck? Here’s How To Fix It
Your business website is probably one of the primary channels your company uses to funnel customers through your conversion pipeline. If it’s not up to scratch, it will fail to do its job, and you’ll be wondering why your revenue generation isn’t as high as you’d like.
Fortunately, this guide is here to help. We take a look at some of the reasons your business website sucks and how to fix it.
Your website makes no sense
The biggest problem that many companies fall into is that their websites just don’t make any sense to the people who land on them. A lot of companies like to use jargon and industry language to describe what they do instead of using the words that their prospective clients and customers actually understand.
A good practise, if you think your website sucks for this reason, is to conduct the caveman test. This is where you see your website for the first time, without any prior knowledge, and then understand what it’s all about. If you don’t, then your customers are likely going to be confused, especially if you offer a complicated product like software or some sort of niche consulting.
Your website takes too long to load
Another big problem is that your website takes too long to load. If people are having to hang around for all of the images and text to assemble themselves on the screen, they are much more likely to click back to the browser or whatever link they arrived on your website from.
If you think your website is too slow, look into web design prices and see if anyone can help you. Usually, you’ll be able to find specialists who can streamline your website’s data usage and enable you to present videos and images to your prospects and visitors faster.
Your website sucks on mobile
This is another big one: if your website isn’t optimised for mobile, then you’re living in the wrong decade, and perhaps even the wrong century. Your website might look great on a 40-inch desktop monitor, but as soon as somebody tries to open it on a phone, it becomes clunky, and the buttons are too small to click.
The way to fix this is to go with mobile-first web design. Using an agency to help you with this is great, or you can use one of the many tools online that can automatically convert a standard website to a smartphone-first website quickly.
Your website lacks calls to action
Finally, if your website lacks calls to action (CTAs), it’s unlikely that your visitors or audience will know what to do next to take their relationship with you to the next stage.
The most common call to action for an e-commerce business, for example, is “Buy now.” For a consultancy or contractor, it’s “Book a call.” Whatever your call to action is, experiment with it and place it prominently on the page. If visitors have to hunt around for it, they’re far less likely to click and convert.