These days, startup owners have big dreams of success on a global scale, and the Internet has opened up every market you can think of to every far-flung corner of the world. However, now that everyone has these grand ideas are we missing a trick?
The truth is that forging links with your local community can often give you a stronger foundation for your new business. In today’s guide, we’re going to take a look at how you can use some of the many benefits of ‘going local’ can bring, and how your local community helps you create a robust platform for success.
First of all, it’s much easier to build up relationships with other, complementary businesses to yours on a local scale. There will be local business networking events to attend, and you can set up meetings with ease. It could even lead to expanding your market, as you might be able to partner with other companies for a more specific or thorough service.
Building a positive reputation
Your local community is also the perfect place to start creating a positive reputation for your startup. There will be a multitude of local community events to attend, where you can meet local influencers and start getting your brand name out there. And, of course, there is nothing to stop you from getting even more involved. Charities and community clubs are always screaming out for sponsorship, and it’s a great opportunity to mark out your startup as a supporter of good causes. Not only will this give your image a boost, but it will also get you in front of local dignitaries, the media, and other, successful business owners in the community.
An opportunity to create newsworthy events
Approach the national press and it is hard to get any interest from journalists unless you have a big, big story. With local reporters, however, things are a little different. Putting on an event for your local community, whether a networking evening or a product launch, is newsworthy for the local media, and can give you lots of exposure.
Regular events and pitching stalls
Even if your business is online only, there are still significant benefits of getting out there and talking to people face to face. And when you are ‘going local,’ it’s an easy process that can help strengthen ties with your local community and help get your name out there. Try finding custom market marquees and setting up pitches in your local market, for example, or even try organizing your own networking events in local bars, hotels, or restaurants.
Finally, there are a vast array of benefits of embracing local SEO practices for your business. It gives you incredibly fine control over your targeting, both for location and timing. Local also offers you the highest conversion levels of than other advertising methods, such as a paper business directory. It’s also worth pointing out that at the time of writing, only 10% of companies have a Google Places listing, which means you will be well ahead of the curve when it comes to finding customers online.