We’re not going to start telling you that there’s any one objective approach to blogging. Your voice, your style, and your content all play a huge factor in connecting with an audience. Just as how you engage that audience plays into how well you’re able to keep them. But there’s a lot that a bit of number-crunching can do for you. Here, we’re going to look at a few examples.
Your rates of productivity
Something that isn’t talked about as often in the successful running of a blog is how long and how much work it takes you to get posts out. You should take a serious look at how often you publish content. Drumming up a working content schedule is essential. Spending some time brainstorming topics, deciding how long you take to plan and research and what days content go out. But how easy it is to use your site from your end is just as important. For instance, in choosing between hosts like SiteGround vs InMotion. You need to look at the factors that make it easier to navigate. The more time you have to spend dealing with navigation errors, the less productive you can be with your blog. If running a blog is too unproductive, it can be difficult to keep up with it.
Keep the followers growing
When it comes to the metrics of your blog, the page metrics themselves are only a part of an equation. You need to look at your overall reach and influence as a blogger. One of the best ways to measure that is through social media. If you’re not using an active social media presence to keep connecting with your readers, you’ll have a much harder time building your blog.
Know the best elements of your site
On the site itself, finding out which blog posts are the most viewed and most shared is a good indicator of where your audience is at and how well you’re catering to them. But the design of the site goes beyond individual pages. Layout also matters. Especially if your blog is a platform to sell products or do some affiliate marketing. Think about using tools like a heatmap test to see how your visitors use your site. If you find the most successful elements, consider how they can be optimized. What can be put there in conjunction with the current layout to benefit you more? A call-to-action? An advertisement? A link to your current featured post? It all depends on your priorities.
Find out what your readers want
Looking at your page visits and which posts are most successful is a good way of getting to know what your readers want. An even better way is to go straight to the horse’s mouth. Most good blogs have a search function. As well as being useful to the reader, they can be useful to you. Using site search analysis, find out exactly what your readers are looking to get from your site. Use that to capitalize on your audience’s attention. Give them what they want in your future posts. You might have your own direction for content, but it’s a good idea to go with the flow now and then, too.
If you want to take your blog seriously, then you need to look at all the factors that go into it. From your own work-rate to how your visitors use the site. Get informed and get a better chance of creating a blog that’s a joy to use.