It could be said that the success of a given website is in the eye of the beholder. Many, however, would riposte that there is a clear and objective metric of a website’s success: visits! You’ve made your website, presumably, with the aim of having people see it. So SEO seems like a smart focus to have in this field. But many make these sorts of deadly SEO errors; make sure you avoid them!
Going in without a clue
This is one of the most common mistakes when it comes to SEO: trying to do it by yourself. It might sound like a smart move. After all, getting experts to help you with your SEO is pretty expensive, right? And surely it can’t be that complicated. Well, I have a 900-page book about SEO that suggests otherwise. There are bigger books out there about SEO, I assure you. The typical SEO expert has the knowledge contained without these tomes. The average business owner or website creator doesn’t; it’s that simple.
So you know that keywords are one of the most important elements when it comes to SEO. Is the terms that Google are on the lookout for, and it’s the terms that users are most likely to use in their search queries. So why not just cram them into your article about a hundred times or so? Heck, why not cram some other keywords in the article, relevant or not? Problem: Google know when you’re “keyword stuffing”. And, as you can probably imagine, they don’t like it very much.
Ignoring important HTML elements
There are a lot of SEO tasks that you may have to sort out for yourself, even if you’re largely outsourcing SEO. But even if you’re not quite ready to engage in hardcore SEO quite yet, you should still be doing some when it comes to building your website. What you should be paying attention to in particular are the title tags and meta descriptions of all of your web pages. Nailing these simple elements while you’re constructing the website from the HTML side can be a powerful boost to your SEO. Don’t neglect them.
Not keeping up-to-date
SEO and its practices are changing all the time. This is certainly why you should consider working with experts in the field if you’re not that clued in about it, but you still need to take some initiative. Google are always adding new features that can help you advertise your website. As Clicteq point out, you can now write expanded text ads, for example. Keeping up-to-date with these sorts of changes and additions will help you stay on top of those all-important search results.
So how exactly does one tell if an SEO campaign has worked or not? It’s not as simple as many people believe. It’s often thought that paying some SEO experts and then experiencing an influx of visitors soon after indicates that the campaign has worked. But it’s not quite as simple as that. If you don’t have any SEO analytics, then you’re never going to know exactly what is going right and how effective a campaign is – or how exactly something has gone wrong if you’re not seeing a boost in visitors at all.