I have had a blog for almost six years, but have only been actively blogging for the past 2-3 years. I differentiate between the two because there is a difference between writing words and publishing to the world wide web and the craft of blogging.
Blogging is a simple process but a lot of work. While it is not hard to post to your blog, getting the traffic and the revenue from your blog that you desire is a tougher proposition. Over the years I have had the opportunity to connect with some extremely talented writers that have eagerly shared and sowed into others. I have learned and grown from my connections and it shows within my website traffic and increased revenue.
Maybe you’ve been blogging for a while and still aren’t seeing the traffic numbers you’d like. Here are four ways that you can enhance your blogging skills:
1. Keep up with the times. No one wants to read last month’s news. A blogger has to know what is going on in the world yesterday, today and tomorrow. Some important issues stay in the headlines for months but your audience will want fresh updates on those topics. Knowing what is going on around you and what will interest others will make your blog content worth reading.
2. Change your content often. There is nothing worse than losing traffic you’ve worked hard to attract because you don’t update your posts. You might not post every day but you can be sure that your readership will drop off it you only post once a month. Readers like fresh content and they will go where they can get it. If you need to, solicit help from other writers to contribute relevant content.. This would work well, also, if you have more than one blog and not enough hours in the day to manage them all.
Related Content: Are you business owner? Head here for 7 Tips To Blogging Effectively
3. Network with others. Get your content out there. Register with search engines and join social bookmarking sites like StumbleUpon, Technorati and Digg so people can see what you are doing. Share your blog address with friends on your profile page of your social media outlets.
4. Pay attention to your readership. When people comment they would like for you to answer them back. Some ask questions and some just want to let you know that they agree or disagree with what you’ve said. Take the time to talk to them. After all, they took the time to visit and post a comment. Their comments can drive the direction your blog takes in the future if you want to keep them as readers and increase your traffic.
My friend Brandi of Mama Knows It All wrote a great resource entitled The 7 Days To A Better Blog Challenge – check it out on Amazon if you’re needing specific steps to take to improve the look of your blog.
Blogging is an art. Creating interesting content and keeping readers coming back is a job. If you already blog, use these four tips to enhance your value to the blogosphere.